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The 2017 Presidential Cruise Marketing Work Conference was successfully held

The 2017 Presidential Cruise Marketing Work Conference was successfully held

  • Categories:News center
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  • Time of issue:2021-09-27 17:13
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(Summary description)

The 2017 Presidential Cruise Marketing Work Conference was successfully held

(Summary description)

  • Categories:News center
  • Author:
  • Origin:
  • Time of issue:2021-09-27 17:13
  • Views:
Information

On the afternoon of March 10th, the 2017 Marketing conference of President Cruise was held in president No.6. Executive Vice President He Jiayong, Deputy General Manager/Director of External Sales Center Jiang Shufang, chairman of labor Union Qin Xinqiao, Director of cruise Management Office Zhang Hua and other leaders attended the conference, as well as 13 representatives of president Cruise agents. The resident general manager of the cruise ships and the responsible persons of the external sales center of the company attended the meeting to make suggestions and suggestions for the marketing work of the president cruise ship in 2017 and seek common development.

The marketing meeting was hosted by Ye Qing, deputy director of WaILIAN Sales Center, and Jiang Shufang, deputy general Manager/Director of Wailian Sales Center, delivered a speech on behalf of the company, and introduced in detail the 2017 presidential cruise market division, organizational structure, sales objectives, bed allocation system, operation specifications and other details. President Jiang pointed out that the president series cruise ship has a long history, professional and reliable, only do cruise ship, do not do ground pick up, the source of tourists is stable and growing, a total of 2 million passengers. In 2017, the focus of the outreach sales Center will be shifted to the distribution of first-tier markets, which aims to reduce the sales pressure of the three travel agencies and solve the regional market policy formulation. While expanding the market and strengthening the brand, we will take the company's behavior and market demand as the leading role. The cruise company will provide support in bed, price and service to the regional agents.

Next, agents in Southeast Asia market share their achievements and promotion measures in developing southeast Asia market in recent years, introduce the difficulties and obstacles encountered in starting from scratch, and share their own experience and work plan and goals in 2017.

Representatives of Wuhan CITS, Yichang CITS and Chongqing CITS also introduced their respective market development measures in 2017. And put forward to the company to strengthen the brand promotion, the establishment of integrated marketing means, sales forward (cruise companies cooperate with agents to make products/build lines), the balance of online and offline development, improve the emergency mechanism (full, transfer, transfer of ship response measures), do a good job of customer step on the line of precision marketing and so on.

Shenzhen Xinjingjie, Jiangsu Shuntian, Wuxi CITS, Yichang Jinxia Nanjing Branch, Qingdao Good time, Yichang Longjin CITS respectively introduced the target and method of their respective regional market development.

Subsequently, the company's executive vice President He Jiayong, deputy general manager/director of sales center Jiang Shufang, chairman of the trade union Qin Xinqiao on behalf of the company issued authorization cards to the participating agents.

Finally, he Jiayong, executive vice President of the company, expressed his sincere thanks to the regional agents attending the meeting and thanked the agents for their support and valuable suggestions to the work of the cruise ship company.

He also pointed out that the company has been operating the Yangtze River Three Gorges cruise ship for 34 years, with a total of 2 million passengers. The volume ranks third in the same industry, and the management is among the best in the same industry. It was awarded "Safety and integrity Company" by the State Maritime Administration. Since the company launched the "Service storm" in 2014, the service quality has been greatly improved, and revenue has been generated in the service, which has solved the contradiction between revenue generation and service for a long time. In the future, the cruise ship company will further strengthen the management, implement the "heart service", let the tourists satisfied and return, while ensuring the interests of the cruise ship company, but also let the regional agents benefit, we hope that the agents in each region of deep work, to ensure the successful completion of the sales target in 2017.

"The mighty Pass is as strong as iron, and now we are stepping forward from scratch." The 2017 sailing is just around the corner. President Cruise is at a new starting point, and will work with agents to sound the clarion call for 2017.

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